According to this article from Animal Tracks on Today, a knitting shop in New Zealand called out for local knitters to knit sweaters for blue penguins who get caught in oil spills. The shop is called Skeinz based in Napier, New Zealand (link to Skeinz home page).
I find this adorable and heartwarming. New Zealand's TV3 News says there are now more than enough sweaters for the penguins (link to TV3 News Report).
Here are some more pictures of penguins wearing sweaters.
All together now: